Privacy and Cookie Policy

What we believe and our mission, at Rad Ultimate, is to give the ability to the end-users and our valued customers to achieve their objectives with the help of our design, technology, passion and our unquenching thirst of innovation. Our mission is to cover all the aspects of our online activities, be it our web stores or online communities. Our updated privacy policy explains how we process and collect your information. We highly encourage our valued customer to read the updated policy between the lines along with our Terms & Conditions of Use.

BY USING THE SERVICES, YOU CONSENT TO THE COLLECTION, USE AND TRANSFER OF YOUR PERSONAL DATA FOR PROCESSING IN THE United Kingdom AS DESCRIBED IN THIS PRIVACY POLICY. IF YOU ARE LOCATED OUTSIDE THE UK YOU ARE ENCOURAGED TO REFER TO OUR REGION SPECIFIC PRIVACY POLICY

It is hereby noted that all the services of Rad Ultimate and all associated systems are hosted on the server located in UK. Should you be located outside the region, we would like to bring forward and make you aware of the fact that we collect cookies and device data which is stored and processed in United Kingdom. The jurisdiction of this region may not give you the same protection as compared to your local. Once you have agreed to our T&C’s you authorize us to store, process and transfer data under the jurisdiction of UK unless otherwise stated in our policy. At certain stages of using our services, you will be asked to provide your unambiguous consent in order to continue using our services and setting up a customer account.

We strongly recommend our valued users and customer to read the policy between the lines and have a complete understanding of the new changes, rules & regulations and Terms of Use. Should you not agree with any of the changes, we advise you to discontinue using our services or submit your data otherwise.

Who We Are

We are Rad Ultimate company (herein referred to as “Rad Ultimate”, “we”, “us” and/or “our”).Rad Ultimate is an online retailer and ecommerce business for sporting goods via below mentioned platform.

Information Regarding Your Personal Data

Apart from your interaction with our services, this Privacy Policy accounts for the data about you which you provide us while using our services and your devices.

Any information which may be used to identify, directly or in-directly, you along with collective or stand-alone information is “Personal Data”. This will include, but is not limited to, your complete name, contact information such as email address and phone number, device information, location, IP address, cookies and network information.

In order to improve the quality of services and business, in general, Rad Ultimate will collect, use, process and distribute or disclose your Personal Data on as is basis when required. We may create de-identified or anonymous data from Personal Data by excluding data components (such as your name, email address, or linkable tracking ID) that makes the data personally identifiable to you, through obfuscation, or through other means. Our use of anonymized and de-identified data is not subject to this Privacy Policy.

This privacy policy sets out how this website (hereafter "Rad Ultimate") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie NameCookie Description
FORM_KEY Stores randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.